The essay behind the firm

Our founder spent thirty years on both sides of business software — putting up steel for factories that ran on it, then closing out his corporate career as a VP of SaaS & Finance at SAP, inside the biggest landlord in the business. This week he published the argument Unnamed Firm is built on: the fifty-year era when software built to fit was a luxury for giants is over.

AI collapsed the cost. A $5 million company can now own what only a $5 billion company could in 1994.

The essay covers the arithmetic that flipped, what to build versus what to keep renting, and the expensive mistake to skip along the way — Klarna made it so you don't have to. It also explains the numbers we quote on this site: 58% of small businesses now use AI; fewer than one in ten build anything of their own.

That gap is why we exist.

Read → "The End of the Software Class System"

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