The deal, plainly
Bespoke software used to mean bespoke budgets: you paid for every mile of road, including the miles every business needs.
We structure it differently.
Core + custom. Under most of what we build sits a core we've already proven — an ingestion-and-selection engine, a multilingual voice-to-voice pipeline — and on top of it, the layer that encodes how your business runs. The core is licensed; the custom layer is built for you alone. Bespoke fit, without funding a platform from scratch. It's why pilots start nominally and not $500,000.
Yours for good. The standard arrangement is a perpetual license to everything we deploy for you — core and custom alike. Run it, change it, keep it forever; the only thing you can't do is sell it. Want the code owned outright instead? That's on the table too — most clients see the price of funding the whole road and choose the license.
Your logic is never for sale. The custom layer — your criteria, your weights, your way of deciding — is contractually off the market: not to your competitors, not to anyone for your use case, not folded back into the core. We architect so the two stay cleanly separate. The core is plumbing. The logic is yours.
Run it where you like. Most clients start with us hosting and managing the system — one predictable bill, our hand on the wheel. The difference from renting SaaS is a sentence in the contract: cancel the hosting and take the whole thing in-house whenever you choose, and we'll help you carry it. Every build is architected to climb the ladder — private endpoint, open weights on your hardware, fully on-premise — without starting over, whenever your stakes warrant it.
You'll see what we see. Billing is metered: you watch what your system actually costs to run — every AI call, every feature, every month. Our surcharge on that cost is in plain view too: currently running around 60% to 80%. That's what keeps the software healthy — the patching, the support, the security, the ongoing development — and it's a number we're comfortable defending out loud, which is why it's printed on this page. The big SaaS vendors run north of 400% markup (80+ points of margin), because the stock market demands it. We don't have a stock market. And if the meter ever stops making sense to you, the sentence above still applies: take it in-house, and the meter becomes yours.
That's the deal. The rest is the work.